The (pink) elephant in the room

As a PR Practitioner, I was truly tickled pink!

  Let’s be honest and address the (pink) elephant in the room that was the Public Relations Management stand at the 2012 CPUT Open Day. As a graduate of the class of 2000 I was mortified by what I saw.

The question begs to be answered, are women clad in pink feathered carnival outfits truly representative of what we as Communication Practitioners strive to achieve? Is that the impression we wish to convey to prospective students and the world? In my humble opinion, a momentary lapse in judgment mottled the image of an industry that has struggled for the last 60 years to be taken seriously.

So what happens now? Well, as all PR persons know, we overcome this hurdle by ‘rolling up our sleeves’ and getting on with the task at hand, continuing to act and conduct our work in an appropriate manner so as to regain our dignity, reestablishing ourselves as professionals, shrugging off the circus act which was.

Image: http://7deadlysinners.typepad.com/foureyedbat/images/2007/12/27/pink_elephant.jpg